The answer, quite simply, is:
They want more success at work.
They want more happiness.
They want more passion in their relationships.
They want more money. More energy. More productivity. More meaning.
Everyone wants more of the good things that life has to offer, right?
Well, to get more, people need to activate their full potential.
They need to hit a higher gear and become high performers at whatever they do. They have to become more focused, productive, influential, and successful.